Welcome to JOYTALE, more than just a pet supplies brand - it's a passion project born out of our founder Chen's deep love for animals. Founded in 2005 by Chen and two like-minded friends, Nanjing Xintelan Trading Co., Ltd. embarked on a mission to make a difference in the lives of pet owners.

Starting from a small rental house, our team began producing pet product accessories that are not only durable and functional but also stylish and affordable. At JOYTALE, our vision was clear - to create a brand that offers pet lovers worldwide products that bring joy and happiness to their furry companions.

Today, JOYTALE boasts over 1 million loyal customers across the globe, with 150,000+ new users joining us each year. Despite our success, we remain committed to our core values of putting product and service first.

Discover our innovative product designs and experience the JOYTALE difference. In 2018, we made waves in the pet industry with the launch of our personalized custom collars, soaring to the top 3 on Amazon in just two weeks.

At JOYTALE, we believe in continuous improvement. In 2020, we proudly opened our first modern smart factory in the United States, revolutionizing our production process with cutting-edge technology. This allows us to create products with even greater speed and accuracy, making them more competitive in the market.

Pets are family at JOYTALE, and we are dedicated to providing the highest quality products and services to pet lovers worldwide. With JOYTALE, you can trust that your furry friend is in good hands. Join the millions of satisfied customers and experience the joy and happiness that JOYTALE products bring to pets' lives.